Bara gjört
9 förmågor för att odla kundcentrering
Has your organization discussed how to turn an abstract customer-centric strategy into concrete, successful actions? Many organizations discuss the importance of putting the customer at the centre, but few know how to get started. This book gives you the tools to cultivate customer centricity and get started.
ABout THE BOOK
Title: Bara Gjört: 9 förmågor för att odla kundcentrering
Author(s) name(s): Linda Öhling, Wedin Jens
ISBN (or ASIN): 9789198908572
Publisher: Heja Framtiden Förlag
Publication Date Year: 2025
Publication Date Month: 09
Publication Date Day: 30
Page count: 216
Format (such as paperback, hardcover, ebook, audiobook, etc): Paperback
Description: Just Do IT - 9 capabilities for cultivating Customer Centricity, is a handbook for those who want to work practically to create a customer-centric organization. With the help of the authors' own framework, the Flower of Experience, you don't have to get stuck in lengthy planning work. Instead, you easily get started step by step with doing. The book is filled with inspiration and concrete tips taken from real examples. You will learn which pitfalls to avoid, and you will get tools that take you from thought to action. Just Done It is equally suitable for organizations and companies in the private and public sectors. It is a book for those who want to create a customer-centric organization, for real. Jens Wedin and Linda Öhling are driven by a shared passion for making the customer's voice heard. They have both worked with customer centrism in numerous well-known companies. As course leaders, they have extensive experience from educational institutions such as IHM Business School and Berghs School of Communication.
Language (for non-English books): Swedish
ABout the authors
Linda Öhling has worked with customer centricity since 2004 as a consultant, manager and trainer. She is passionate about building capability and making customer centricity happen in organizations.
Jens Wedin has worked to bring the customer perspective into organizations' agendas since the early 2000s. With a background in design, his process always starts with understanding the customer.
Together, they created the Experience Flower framework in connection with a training at IHM Business School, as a tool for working strategically, tactically and operationally with customer centricity and good customer experiences.
